Start by considering your tone of voice, which can simply be a reflection of your business’s personality and business model. Does it have the same as our site? Every business has its own identity, and the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent.
Understand your target audience.
Speak directly to their motivations or address the barriers preventing them from becoming your customer. Communicate the role of your business in their lives and why you should matter to them. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Define your theme.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together. This is a way in which you can express your brand’s unique point of view or what makes you stand out. The theme can be a topic, an overview or even a visual theme to create consistency amongst all of your ads. Just like in our site, what we are providing are all sex-related. That’s our theme we want to spread.
We can help you stand out. Ready to make an ad? Contact us.